On Designing a Culture of Ideas

272b69c“When I work I see people. Whether I am at home on Necker Island, or on the move somewhere in the world, there are always other people around, to bounce ideas off of and to provide inspiration. I have never liked locking myself away in a separate office, or spending long periods alone to work out plans. That has continued from the days when we ran Student Magazine out of a crypt in London with people coming and going as they pleased, to now when we have many different companies around the globe.

My most regular working place is on Necker, where I have a wonderful view of the ocean, and plenty of space to relax and think. We often have all manner of interesting people on the island, who either directly or indirectly contribute to my work. In the photo, you can see a group of young entrepreneurs taking part in the MaiTai event on Necker. We discussed new technology and shared some innovative ideas – as well as a lot of kitesurfing.

Another crucial part to my workplace is a steady supply of tea. More often than not, there is a restorative cuppa in my hand. The scene might not look much like working – you won’t find a suit or tie anywhere, and lots of people are enjoying snacks. Work doesn’t always have to mean timed meetings and official processes. Lots of the best ideas come off the cuff, out of conversations like the one happening in the photo.

As I have said before, there is no real difference between work and play – it’s all living. So your workspace can simply be wherever you are, whatever you are doing.”

– Sir Richard Branson

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About zakbrazen

I wake up excited to get to work. I think with my hands. I’m insatiably curious. I enjoy turning big ideas into reality. I embrace failure. I’m a systems thinker. I like to invent + play games. I’m disciplined and diligent. I listen. I’m excited by new media, biomimicry + green luxury.
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